Award: Bronze

The Brief:
To revamp and come-up with new packaging design for Millet-based batters and accompaniments. Tubs for batters & bottles for accompaniments.
The fresh ingredients played inspiration while we were searching for a concept hinge to develop on.
The colours used for the tubs indicate the similar shade of the millets used in the product while the bottle wraps have tinges of the multitude of organic ingredients. This was specifically done in order to be as close as possible to the earthiness of the products and of course to create an appetizing visual appeal.

Advertising Agency in India