We worked with Identiti, a fashion retailer, to evolve a unique positioning. Inspired by their finish, designs, looks and of course their name we arrived at a thought - if clothes are about giving an individual a unique identity, shouldn't it do the same for a brand?
The "What's your Identiti" campaign was all about exploring an individual's core - what he or she really stands for. Deep down, everyone stands for a belief and wish to express their individuality. It is this uniqueness and difference that was articulated in this edgy yet fun-loving campaign.